Search results for "Communications management"
showing 8 items of 8 documents
Public relations as expectation management?
2014
Purpose – The purpose of this paper is to assess how expectation management can contribute strategically to communication management, and how understanding and managing expectations can increase organizations’ sensitivity toward stakeholder voices and concerns. Design/methodology/approach – An example of mapping and identifying expectations is presented as a result of a thematic analysis of qualitative interview data, collected from six stakeholder groups of the media industry. Findings – Expectation types and gaps can be identified through the use of systematic expectation mapping, conceptualized in this paper as “expectation management.” Expectation management analyzes expectation types …
How Digital is Communication in Your Organization?
2006
Novel innovations in the area of digital media are changing the ways we communicate and organize. However, few practical measures exist for analysing the digitalisation of organizational communication as an intermediate factor in the initiatives to adopt new information and communication technologies (ICT). Building upon the genre theory of organizational communication, a categorization of communication forms, and quantitative measures we suggest such metrics and a measurement method. A case study applying them in an industrial organization suggests the method and metrics to be applicable for quantifying how new information systems affect to organizational communication as well as for antic…
Examining the link between integrated communication management and communication effectiveness in medium-sized enterprises
2012
On the basis of a framework for integrated communication management (ICM) derived from perspectives in the integrated marketing communications and communication management literature, we tested various hypotheses concerning the link between ICM and communication effectiveness. The hypotheses were tested on a sample of 642 Swiss-based companies, with a focus on medium-sized enterprises. The data yielded insights as to the role of ICM in respect of both ‘soft’ psychological and ‘hard’ economic measures of communication effectiveness. Results include that aligning communication with the corporate strategy and mission, scripting communication concepts and having a designated function for market…
The transparent communicative organization and new hybrid forms of content
2015
Abstract Building on the Global Alliance for Public Relations and Communication Management’s Melbourne Mandate’s understanding of a communicative organization consisting of organizational character, responsibility and listening and engagement, this paper explores these principles in the context of new hybrid forms of online content. This study asks about the role of transparency in the context of commercial hybrid content. Through theoretical consideration as well as interviews of representatives of public relations and marketing communication associations and agencies in Finland, the article presents the practitioners’ perceptions and experiences using the literature on transparency. To be…
Managing the communicative organization : a qualitative analysis of knowledge-intensive companies
2020
PurposeThe purpose of this paper is to explore how employees' work-related communication is managed in knowledge-intensive organizations.Design/methodology/approachThe study was conducted by applying an exploratory, qualitative approach. The data were collected from six knowledge-intensive organizations operating in the professional service sector in Finland, and the data set used included altogether 23 interviews.FindingsThe interviews confirmed that employees' work-related communication on social media is regarded as an increasingly important area, and that it has required companies to establish new managerial processes that are aimed to affect employees’ communication behaviors (ECB) eit…
Stakeholder Thinking and a Pedagogical Approach in Public Relations Processes: Experience From Transition Societies
2007
Public relations (PR) and communication management (CM) processes have mostly been studies in stable democratic societies. This article, focusing on the republics of the former Soviet Union in Central and Eastern Europe, takes a stakeholder analytical approach to the processes of PR and CM in such transition societies and the emergence of Western-style PR and CM concepts during the change from totalitarianism to democracy. Selected state institutions and businesses operating before, during, and after the transition period were examined; personal and questionnaire interviews were conducted, and policy documents and media texts were analyzed using quantitative and qualitative analysis and the…
Testing a methodology to improve organizational learning about crisis communication by public organizations
2011
Purpose – The purpose of this paper is to test a measurement system with performance indicators to improve organizational learning about crisis communication by public organizations enhancing public safety in large scale emergencies. The tool can be used to conduct a preparedness audit or to evaluate communication performance in a real situation or in an emergency exercise. Evaluation is part of the strategic planning and development of crisis communication.Design/methodology/approach – The construction of the instrument and its theoretical underpinnings are first explained, after which the series of empirical tests that were implemented to scrutinize the clarity and appropriateness of the …
Membership negotiation in the first workplace : newcomers' experiences
2020
PurposeThis qualitative study aims to understand young professional newcomers' experiences of communication processes in membership negotiation in their first workplace after graduation.Design/methodology/approachInstead of a one-time interview, the participants were contacted five to ten times during the three to ten months, beginning when they entered the workplace. The data were analyzed using a constant comparative method.FindingsThree communication processes during membership negotiation were identified: developing reciprocity, seeking and perceiving acceptance and becoming an active member. To experience membership, newcomers need to achieve acceptance and engage in reciprocal communi…